Beach home construction Florida

The Importance of Brand Loyalty for Vacation Rental Managers

We recently came across a great article about the importance of creating and maintaining a brand for Vacation Rental Managers. In “Vacation Rental Managers: Why Your Brand Matters” by Vince Perez , he states that in the Vacation Rental Industry brands are defined by four basic characteristics.

Web Presence 

Social Presence 

Community Presence

Guest Services

In order for a Vacation Rental Management Company to have a successful brand image, they need to pay attention to all of the basic characteristics. An attractive mobile friendly website, active social media profiles, involvement in your local community, and striving to leave rental guests with positive experiences go a long way in helping your brand be more memorable.

In the article Perez states that “There should always be an ‘ask’ at the front end and back end of any booking.  On the front end: “how did you find us” –   This very basic question can help you build a better understanding of where and how the traveler is finding you.   Having this data will allow you to know where you should be increasing and decreasing your marketing efforts. Back end:  “How was your stay” – positive or negative this allows for an excellent opportunity to define your Brand.

Asking Rental Guests these questions allows the Vacation Rental Manager to get useful data and focus on areas of their rental business that need improvement. Perez states that the goal of these questions should be

a) repeat booking

b) referral

c) an “ask” to share their experience, in the form of a review or Social Media mention.

 

Read the full article here

 

 

 

 

The dream house 60

RealTimeRental Turns NFC Chip Technology into New Real Estate Marketing Opportunity

The internet has already reshaped the way the Real Estate industry conducts business. In order to remain competitive in today’s Real Estate market, it is imperative that Real Estate professionals take the steps to make their business model mobile friendly.

Keeping the current technological trends in mind, RealTimeRental developed Tap Tags™ as a simple way for real estate professionals to embrace mobile technology.

“With just a simple tap of a phone on the Tap Tag™, your clients will be looking at your message right on their NFC capable smartphone,” said Joseph Testa, co-founder RealTimeRental.

Tap tags™ have an adhesive backing, and can be programmed to open a URL to any website, bring up contact information or digital business cards, make phone calls, send emails, and direct people to social media profiles. For offices that use RealTimeRental as their vacation rental software, Tap Tags™ can be programmed to pull property information directly from the software.

Using the same technology that is becoming common in credit cards, Tap Tags™ contain top of the line NFC (near field communication) chips that facilitate the communication between the tag and the smartphone.

“Tap tags™ eliminate the need for real estate agents to print out physical copies of property sheets for interested buyers. Simply place a Tap Tag™ inside of a property, and interested parties can immediately get access to property information and photos right on their Smartphone,” said Testa.

In addition to placing Tap Tags™ inside to virtually anywhere, water proof Tap Tags™ are also available to put outside a property or on listing signs.

Along with their ability to display property information, Tap Tags™ have multiple uses that are relevant to today’s real estate market.

About RealTimeRental.com

RealTimeRental.com is the premier vacation rental software solution for 200+ rental offices in the United States, Caribbean, Mexico, and Costa Rica. As the first web based vacation rental system on the market in the year 2000, RealTimeRental has consistently provided a comprehensive reservation and accounting system for the past 15 years. As a cloud based application, RealTimeRental vacation rental software clients have the peace of mind that their reservation management system can be accessed 24/7 via the cloud. Additionally, RealTimeRental offers a fully integrated trust accounting package and marketing options for property managers, including a proprietary distribution portal, http://www.rentalretreat.com

RealTimeRental clients consistently provide outstanding testimonials about our level of support, the dynamic nature of our system, and our accurate fully integrated trust accounting package which handled approximately 325,000 reservations in 2015, with a gross revenue of over $700 million dollars generated on behalf of our clients.

Want to start utilizing the latest technology in your marketing? For more information on Tap Tags™ please visit http://www.realtimerental.com or call 888-828-2303.

Beach House

RealTimeRental Announces Official Launch of New Vacation Rental Distribution Channel

RealTimeRental’s new vacation rental distribution channel, Rental Retreat, expertly combines the modern online travel experience with the protection and reliability of booking a rental through a traditional real estate or property management company.

“Rental Retreat fills a void in today’s vacation rental market. Travelers love the experience of searching for vacation rental properties online, but very frequently travelers were apprehensive about booking a rental home sight unseen directly though the property owner.

We wanted to create a place online, where travelers could easily connect with multiple professional vacation rental companies across the country. Travelers can have peace of mind knowing that all of the vacation rental listings on Rental Retreat have been inspected and approved by professional real estate or property management companies,” said Joe Testa, co-founder of RealTimeRental vacation rental software.

The 50,000+ rental properties hosted onRental Retreat are updated frequently and have availability calendars that are updated in real time by the property management companies using RealTimeRental vacation rental software. Travelers can be assured that the listings on Rental Retreat contain the most up to date information available.

“Rental Retreat was designed with real estate and property management companies in mind. We wanted to make a simple, easy, and affordable way for professionals in the vacation rental market to increase the online presence of their rental properties,” said Sherry Tomasso, co-founder of RealTimeRental vacation rental software.

Rental Retreat, powered by RealTimeRental, gives real estate offices and property management companies a way to seamlessly increase their rental properties online visibility.

“We are very proud of the performance of Rental Retreat so far. The average booking amount is $2,780 and the lead conversion rate is well above the industry standard at 29%,” said Tomasso.

RealTimeRental has been working closely with web developers, social media consultants and top SEO professionals to ensure the success of the new distribution portal.

Real Estate offices and professional property management companies interested in hosting their rental inventory on Rental Retreat can contact RealTimeRental for more information.

http://www.RealTimeRental.com is the premier vacation rental software solution for 200+ rental offices in the US, Caribbean, Mexico, and Costa Rica. As a cloud based software, RealTimeRental clients have peace of mind that their reservation management system can be accessed 24/7 via the cloud. Additionally, RealTimeRental offers a fully integrated trust accounting package and marketing options for rental property managers, including the vacation rental website http://www.RentalRetreat.com. For more information on RealTimeRental vacation rental software or Rental Retreat please visit the website or call 888-828-2303.

Soldeu. Andorra

RealTimeRental Preferred Vacation Rental Software Provider of LuxuryRealEstate.com

RealTimeRental announced today that they are now a preferred vacation rental software provider ofLuxuryRealEstate.com, the largest online network of elite luxury real estate brokerages.

“We are very proud of our new partnership status with LuxuryRealEstate.com. Who’s Who in Luxury Real Estate is very well regarded in the Real Estate industry, and we think that this will be a good fit with RealTimeRental clients, many of whom deal exclusively in luxury vacation rental properties” said Joe Testa, Co-Founder of RealTimeRental.

Members of LuxuryRealEstate.com must consistently list and sell in the top ten percent of their market, and have proven experience with the sales of multi-million dollar properties.

“For the past 15 years RealTimeRental has catered to the software needs of the luxury vacation rental market. LuxuryRealEstate.com is an active leader in the luxury real estate industry and we’re thrilled to be a preferred vacation rental software provider” said Sherry Tomasso, Co-Founder of RealTimeRental. “We have always catered to the higher end market and are thrilled to be chosen to continue to do so.”

About LuxuryRealEstate.com

LuxuryRealEstate.com, frequently ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards and has been voted ‘Best of the Web’ by Forbes magazine multiple times. Since its debut in 1995, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet and has several times more $1,000,000+ content of any near-peer.

Known in the industry since 1986 as the Who’s Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 130,000 professionals with properties in more than 70 countries, collectively sells in excess of $190 billion of real estate annually. Members are selected by Chairman/Publisher John Brian Losh, one of REALTOR Magazine’s 25 Most Influential People in Real Estate and broker of fine properties through his Seattle-based brokerage firm, Ewing & Clark, Inc.

The company has also been recognized by the Maggie Awards, received an ADDY Award for excellence in Web Design, ranked in the Inc. 5000 List and named as one of the 100 Fastest Growing Private Companies by the Puget Sound Business Journal.

About RealTimeRental.com
RealTimeRental.com is the premier vacation rental software solution for 200+ rental offices in the United States, Caribbean, Mexico, and Costa Rica. As the first web based vacation rental system on the market in the year 2000, RealTimeRental has consistently provided a comprehensive reservation and accounting system for the past 15 years. As a cloud based application, RealTimeRental vacation rental software clients have the peace of mind that their reservation management system can be accessed 24/7 via the cloud. Additionally, RealTimeRental offers a fully integrated trust accounting package and marketing options for property managers, including a proprietary distribution portal, http://www.rentalretreat.com

RealTimeRental clients consistently provide outstanding testimonials about our level of support, the dynamic nature of our system, and our accurate fully integrated trust accounting package which handled approximately 325,000 reservations in 2015, with a gross revenue of over $700 million dollars generated on behalf of our clients. For more information on RealTimeRental vacation rental software, please visithttp://realtimerental.com or call 888-828-2303.